Since its founding in 1982, Parque Arauco has been in constant evolution toenrich the shopping and entertainment experience in Latin America. Shopping centers are not only places to shop, but also spaces wheretechnology and innovation they converge and form enriching and sustainable spaces, both for people and the environment.
​
On this occasion, in its search for excellence, Parque Arauco wants to connect again with startups and pioneering companies, to attract talent and technology, and innovate in its shopping centers in Chile, Peru and Colombia.
Learn about the challenges of this call below and impact Latam
with us!
Challenges
Innovation in Sustainable Water Management
Technological solutions for more efficient water consumption, whether through effective real-time measurement and monitoring, leak detection, and equipment quality, ensuring responsible and sustainable consumption
Search areas
-
Real-time measurement and monitoring
-
Leak detection
-
Water reuse
01
New Uses
for Parking
Solutions that enhance the use of parking spaces, expanding their functionality beyond traditional purposes, improving profitability, and enhancing the experience for our visitors.
Search areas
-
Convenience Automotive Parking Service
-
Alternative use of underutilized spaces
-
Strategic use of parking spaces for activations/branding
-
Collaborative models with other commercial and logistics services
02
02
New Phygital Experiences
Solutions that merge physical and digital channels, creating entertainment and interactive spaces that transform visits to shopping centers into a connected, unique adventure, increasing visit frequency.
Search areas
-
Immersive experiences and augmented reality
-
Gamification and interactive entertainment
-
Proximity marketing for personalized experiences
-
Insights for a Personalized Experience
03
Key dates
Opening of
Applications
March 17th
Closing of
Applications
April 17th
Announcement of
shortlist
April 25th
Demo Day
Semifinal
April 28th to May 2th
Pitch day
preparation
May 5th to 28th
Pitch Day
May 28th yo 30th
Benefits
$
Financing up to
10 kUSD of pilot
Space for development and implementation of the pilot
Know-How
Parque Arauco
Methodological
support​
Learn more about our first version!
Between October 2023 and January 2024, Parque Arauco launched the first edition of the Startup Challenge, attracting more than 100 startups from 14 countries. The goal: to boost energy efficiency and enhance customer knowledge through high-impact innovation.
March 2025
If you still have doubts...
Write your questions to